.::VULMSIT::.eNoxel MGT301 Quiz 1 (24.4.2012)

Quiz Start Time: 10:57 PM    
Time Left     87
sec(s)    
Question # 1 of 10 ( Start time: 10:57:43 PM )     Total Marks: 1
Which one of the following options represents the collection of businesses and products that make up a company
Select correct option:
    Strategic business unit
    Mission statement
    Strategic plan
    Business portfolio






Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 2 of 10 ( Start time: 10:58:10 PM )     Total Marks: 1
If ABC Ltd knows that its market share in Pakistan has dropped 13 percent in the first quarter of the year but does not know what might have contributed to this decline, it is in which stage of the marketing research process?
Select correct option:
    Hypothesis development
    Symptom identification
    Problem identification
    Data interpretation






Quiz Start Time: 10:57 PM    
Time Left     88
sec(s)    
Question # 3 of 10 ( Start time: 10:58:53 PM )     Total Marks: 1
Which one of the following step is the first step of research?
Select correct option:
    Defining the problem and research objectives
    Developing the research plan
    Implementing the research plan
    Interpreting and reporting the findings






Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 4 of 10 ( Start time: 10:59:20 PM )     Total Marks: 1
If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?
Select correct option:
    Focus groups
    Mail surveys
    Personal interviews
    Observation





Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 5 of 10 ( Start time: 11:00:22 PM )     Total Marks: 1
Which one of the following statement is not include in marketing process
Select correct option:
    Analyzing marketing opportunities
    Selecting target market
    Company's mission statement
    Developing marketing mix





Quiz Start Time: 10:57 PM    
Time Left     88
sec(s)    
Question # 6 of 10 ( Start time: 11:01:10 PM )     Total Marks: 1
All of the following are market-oriented mission statements, EXCEPT which one?
Select correct option:
    EBay's mission is to connect individual buyers and sellers online
    Singapore Airlines is the world's largest airline
    Girl Scouts of America, "where girls grow strong"
    Wal-Mart, "we deliver low prices everyday"






Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 7 of 10 ( Start time: 11:02:03 PM )     Total Marks: 1
If Nike needs to survey retailer's attitudes on the availability of product literature in athletic shoe shops and needs the results within four working days, Nike will probably use what kind of survey?
Select correct option:
    Mail interviewing
    Telephonic interview
    Computer interviewing
    A personal interview





Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 8 of 10 ( Start time: 11:02:46 PM )     Total Marks: 1
Beliefs and values that are passed on from parents to children and are reinforced by schools, churches, business and government refer to which of the following beliefs and values?
Select correct option:
    Crucial
    Core
    Secondary
    Primary




Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 9 of 10 ( Start time: 11:03:10 PM )     Total Marks: 1
Research of buying decisions by large companies to find out what they buy, where they buy, how much they buy refers to which one of the following buying decision?
Select correct option:
    Market buying decision
    Consumer buying decision
    Consumer buying decision
    Group buying decision



Quiz Start Time: 10:57 PM    
Time Left     89
sec(s)    
Question # 10 of 10 ( Start time: 11:03:57 PM )     Total Marks: 1
Which one of the following a NOT part of cultural factors?
Select correct option:
    Culture
    Subculture
    Social class
    Groups


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